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Brand becomes the official laundry sanitizer of the Boston Red Sox and offers fans a whiff of the wicked stinky sock at Fenway.
September 12, 2022
By: Christine Esposito
Editor-in-Chief
Reckitt Benckiser’s Lysol is embarking on a push to promote Lysol Laundry Sanitizer. The effort includes a partnership with the Boston Red Sox, Rachel Dratch and a really smelly sock. Lysol scientists worked to create what they believe to be the world's stinkiest sock by using a synthetic formula that represents the worst foot stink, inspired by every day, odor-causing bacteria. Lysol Laundry Sanitizer kills 99.9% of odor-causing bacteria on laundry, when used as directed, according t...
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